About Us


Founded in 2008, we are one of Oman’s leading procurers, processors, and marketers of premium quality beef, lamb, and mutton.

We are purpose-led and care deeply about doing the right thing and doing it well, striving to be the nation's most innovative red meat company.

We provide consumers, who want quality and experiences from their food, with an entire range of red meat products including grain-fed, hormone-free and antibiotic free. Our strategy is to focus first on identifying consumer needs, then work with our farmers to grow animals and apply our expertise to meet those needs. 


  • We have 57% market share of all frozen mutton in Oman
  • Over 3,000 live animals traded monthly
  • With over 100 staff across a central warehouse and livestock farm
  • Over 1500 metric tons of frozen and fresh food sales monthly

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